Magento Development: A Role Model for Ecommerce Store

An ecommerce store isn’t just about a few products showcased, their prices mentioned and a payment gateway to facilitate payment. It needs to be a proper synergy between visual appearance and technology. This is where Magento development serves as a role model for ecommerce stores. Magento ecommerce development is a dedicated platform for creating robust ecommerce store. This open source application is powering more than 30000 online stores globally which speak volumes about its flexibility and versatility.

Magento has been built using the Zend Framework making it the most powerful ecommerce shopping cart platform.  Magento developers have mastered the art of providing need based solution to customers to increase their sales and revenue using online commerce. It comes with exception features which make it easy to manage an ecommerce website and keep it updated with new products and offers. It is ideal both for businesses running large online store selling a variety of products to those which are engaged in selling niche products.

Advantages of Magento Development

• Feature Rich - The standard version of Magento ecommerce solution encompasses all the features required to implement a good ecommerce store. It comes with advanced shopping cart, catalog management, search, checkout and administration solutions.  The basic architecture of Magento is very strong which helps you in achieving highly functional ecommerce websites.

• Cost Effective – It is an open source solution which reduces the cost of starting and owning an online store. You won’t have to incur any expanse on this powerful platform. You can also make use of hundreds of third-party plugins which help you make highly functional website at an affordable budget.

• Search Engine Optimization – In the highly competitive world of ecommerce, your website needs to be extremely search engine friendly. Magento lets you achieve that as the clean coding technique used in development allows search engine crawlers to easily index the website on the result pages. Apart from this it also allows you to optimize the URL, Meta Description, Title and the Keywords to attract more traffic to your website.

• Higher Conversion Rate – The conversion rate decides the success of an online store and Magento helps you in increasing your conversion rate significantly. The user-friendliness of the platform guides users right from product selection to making payment adding to the conversion rate of your store. You won’t see users quitting in the middle of a purchase with Magento.

• Security – An online store needs to be high on security and shielded against external threats such as hacking, virus attacks etc. You will deal with a lot of customer data need to ensure complete security to the customers. Magento ecommerce development allows you to have a secured and encrypted payment gateway which protects customer data. 

• Multiple Payment Option – With Magento you can offer a lot of options to your customers when it comes to payment. It offers support for payment using Credit Cards, Internet Banking, PayPal and many others which adds to the convenience of the customers.

• Active Community – Magento has an active community of developers and users who exchange ideas and solve each other’s queries. You can post your queries on these communities and you will receive solutions from some of the top Magento developers in the world.

Being a relatively new platform you need to be choosy while hiring a Magento developer for your online store. You need to make sure that they have sufficient experience and expertise to deliver you customized solutions. One of the best ways to judge this would be to take a look at their past projects which will give you a fair ground to judge their capabilities. 

Article source: http://pixelcrayons.blogspot.com/2011/12/magento-development-role-model-for.html